Yhellow logo

Yhellow

From discarded materials to a travelling companion with a story of its own.

Yhellowbag is an upcycling project that started with one handmade yellow bag and grew into small batches, collaborations, and a developing brand. What began as a personal experiment became a way to explore material reuse, hands-on making, production, storytelling, and entrepreneurship.

Role
Founder / developer
Type
Personal project
Year
2019–present
Focus
Upcycling, product development, collaboration
Skills
Prototyping, material reuse, sewing, branding, production
Collab
AMAi, Primus Haacht, Van Dievel, AWARDT, Stroom Maatwerk vzw
Yhellow hero

Process

Old materials. New stories.

Yhellowbag grew from a personal experiment into a small entrepreneurial project with real users, small batches, collaborations, and a growing community. It taught me how to move from idea to prototype, from prototype to product, and from product to story.

The project became more than a bag. It became a way to learn by doing, mobilize people, turn waste into value, and create objects that travel with their owners into new experiences. Building the operational backend also taught me how important systems are when a project starts to grow.

Using what's available
01

Using what's available

The project started with materials that were already there: discarded tarpaulin, leftover fabric, car seatbelts, reused straps, and a small sewing machine at home. Instead of designing from a blank sheet, the available materials shaped the product. Their colors, stiffness, texture, limitations, and imperfections became part of the identity.

Learning by doing
02

Learning by doing

The first bag was made by hand. I learned through cutting, sewing, failing, adjusting, and testing. Every prototype helped me understand how the material behaved, how the construction could be improved, and how a rough idea could slowly become a usable product.

Growing by collaborating
03

Growing by collaborating

As more people asked for their own Yhellowbag, the project moved from one prototype to small batches. This pushed me to look for partners, explain the idea clearly, source materials, organize production, and work with people who could complement my own skills.

Managing the system
04

Managing the system

As the project grew, I needed more than a product. I built a website and a Notion-based backend to manage orders, products, customers, collaborations, production, content, and follow-up. This helped turn Yhellowbag from a personal experiment into a more structured working project.

Product

From one bag to small batches

As more people asked for their own Yhellowbag, the project moved from one prototype to small batches. This introduced new questions about repeatability, production quality, material availability, communication, and collaboration.

One of the most valuable lessons is that a product does not grow alone. The project pushed me to contact suppliers, search for reusable materials, explain the idea, convince people to join, and build collaborations with people who could complement my own skills.

The OG bag

The OG bag

Primus Haacht

Primus Haacht

Van Dievel

Van Dievel

Fanny bag

Fanny bag